Google Ads Management (AdWords)

Home Google Ads Management (AdWords)

We’re here to deliver the highest quality traffic to your site, and ensure you’re seeing a true return on your investment. We employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals.

We also use industry-leading tools to discover more about your customer’s online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well, and identify new opportunities.

We provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.

GOOGLE ADS MANAGEMENT CAMPAIGN SET-UP AND EXECUTION

SEARCH ADS

Ad Groups
Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign.

Text Ad Development
Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer’s eye, and use industry best practices and features including sitelinks, call extensions, callouts, and more.

Keywords
We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, we will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.

Landing Pages
Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked.
We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them.
The better your landing page, the higher quality score your ads will have, and the more conversions you will see.

Bid Optimization
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).

DISPLAY ADS AND REMARKETING
Outside of search, Google partners with thousands of sites to learn more about your consumer. Through online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.

+ Contextual Targeting
We show your ads exactly when the audience is consuming content contextually relevant to your product.

+ Interest Categories
We reach your target audience, showing them relevant messages across the web.

+ Remarketing
We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.

VIDEO ADS (YOUTUBE)
YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube’s Bumper ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.

CAMPAIGN MANAGEMENT
Managing these campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.

REPORTING
How do you know if all of this is working?
Don’t worry…
We provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which AdGroups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.

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