by Rony MattarAbout the Author: An SEO & AI Optimization Consultant and Google Partner with over two decades of experience in digital strategy. Specializing in Ecommerce and B2B growth, he helps businesses uncover hidden performance issues and trains marketing teams to master the evolving landscape of...
by Rony MattarImagine 2002, before SEO was even a glimmer in the search engine’s eye. Imagine businesses tossing darts at a blindfolded Google, hoping keywords stuck. Those were the dark ages, folks. Today, in 2025, we’re laser-focused, wielding algorithms like scalpels, crafting marketing plans...
by Rony MattarContent Marketing strategy is the cornerstone of success in online marketing for any business. It’s the driving force behind brand awareness, customer engagement, and, ultimately, conversions. However, for many businesses, content marketing strategy and optimization remain an untapped...
In today’s digital age, social media has become an indispensable tool for businesses of all sizes. With over 4.66 billion active social media users worldwide, it offers an unparalleled opportunity to connect with a vast audience, build brand awareness, and drive sales. But what exactly is...
by Rony MattarGoogle Analytics Universal was a popular data analytics platform that offered a range of metrics and dimensions to help marketers optimize their marketing strategies. However, with the release of Looker Studio and Google Analytics 4 (GA4), some of these metrics and dimensions are no longer...
by Rony MattarAre you tired of creating content for your website and social media, but not seeing any significant traffic? You’re not alone. It’s a common issue, especially for new websites. But fear not! There’s a simple solution to this problem. The key to attracting traffic is to focus on...
by Rony MattarWhenever we start a SEO or Google Ads campaign, we send a questionnaire for our clients so that my team can understand who their target audience is. Unfortunately, on the question: Can you outline your ideal customers? Who are they? many times we get the same answer: Everybody. Business owners...
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