by Rony MattarImagine 2002, before SEO was even a glimmer in the search engine’s eye. Imagine businesses tossing darts at a blindfolded Google, hoping keywords stuck. Those were the dark ages, folks. Today, in 2025, we’re laser-focused, wielding algorithms like scalpels, crafting marketing plans...
by Rony MattarIn the realm of business intelligence (BI), where data reigns supreme, navigating the labyrinthine complexity of information can be a daunting task. This is where semantic layers emerge as knightly steeds, simplifying the landscape and empowering users to glean valuable insights from even the...
by Rony MattarGoogle Ads has been the go-to platform for online advertisers, offering unmatched reach and targeting capabilities. However, the recent integration of Google Analytics 4 (GA4) audience segmentation marks a game-changing moment, unlocking a new level of precision and personalization for...
by Rony MattarGoogle Analytics Universal was a popular data analytics platform that offered a range of metrics and dimensions to help marketers optimize their marketing strategies. However, with the release of Looker Studio and Google Analytics 4 (GA4), some of these metrics and dimensions are no longer...
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