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How do we do ASO?

According to statistics

50% of people base their download decision on a first impression.

WHAT IS ASO (APP STORE OPTIMIZATION)?

App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates.

Usually we focus on increasing 2 major factors: app ranking and Click-Through Rate (CTR), this means you have to convince people to actually click into your app store listing once they find it.

KEY DIFFERENCES BETWEEN APP STORE AND GOOGLE PLAY

Although keywords are essential for ASO in both stores, they are evaluated differently. The indexing process for Google Play works similarly to that of Google Search’s. This means Google considers all textual elements when indexing keywords for your app.
The Apple App Store, on the other hand, provides a specific field for your keywords.

RANKING FACTORS

Google Play and the Apple App Store use sophisticated algorithms to sort search results. Even though the exact information is not available, it is possible to deduce factors influencing the app store rankings.

Apple App Store Ranking Factors:

  • App Name
  • App URL
  • App Subtitle
  • Keyword field
  • In-App Purchase
  • Rating and Reviews
  • Updates
  • Downloads and Engagement

Google Play Store Ranking Factors:

  • App Title
  • Short Description
  • Long Description
  • In-App Purchase
  • Rating and Reviews
  • Updates
  • Downloads and Engagement

APP SCREENSHOTS AND VIDEOS OPTIMIZATION

Once the users get to your app page, you have to give them a reason to download it. Although Screenshots and Videos may not affect your app ranking directly, they play a large role in conversion rate optimization – which is a factor of App Store Optimization.

App screenshots and videos give us an opportunity to demonstrate the functionality of your app. Use them to show off the best parts of your app.

In fact, around 50% of people base their download decision on a first impression. As a result, we need to pay close attention to how visuals are designed.

APP RATINGS & REVIEWS

Feedback from your users is an integral part of App Store Optimization. Both stores take into account the comments and reviews the user leaves about your app.

The better your rating, the more relevant your app is considered by the stores and the higher it ranks.

In addition, 80% of mobile users read at least one review before downloading an app. As a result, it is also essential to reply to reviews. Potential users like to see developers who care about user feedback and take user feature requests into consideration.

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